4×4 Shop Charlotte – A Retrospective
4×4 Shop Charlotte is one cquality offroad parts of the newest entrants into the world of motor sports apparel and gear. This shop has been established as a direct competitor to the long standing favorite, Race Talk Auto Sports, and indeed has begun to cause a number of serious questions. Indeed, it was this very notion that spawned an entire sub-culture of sorts, whereby enthusiasts from all corners of the country visit their Charlotte area shops in droves to try out the new fashions. So what exactly is it about this new style of apparel that is drawing such a great audience?
A quick glance at the history of this new four wheel outfit will reveal the fact that it actually arrived on the scene late last year, and has had to overcome a number of snags before it can now confidently strut its stuff in the motor sport retail space. Indeed, it must have encountered quite a few barriers over the course of its short life, including the simple fact that the main sponsor of its campaign, Triple Dog apparel, quickly pulled out of the company’s fold, citing financial problems. It then went on to encounter widespread negative public reaction to its overly aggressive marketing campaign, and subsequently decided to pull out of its North Carolina stores. All said and done, it must surely be hoping to put itself in a better position for an encore performance in the near future. The arrival of its new owner, former VP of marketing for Landmark automotive, John Combs, has done little to reassure customers in terms of the quality of the products, and indeed appears to have lost a great deal of the original spirit of the original company when he took over.
The fact remains that 4×4 Shop Charlotte is now just another North Carolina business in a sea of rapidly growing competitors, but there is still a glimmer of hope for the new establishment. It has managed to launch itself into a sub-culture, which to some extent is a more positive move than having been thrust into a straight jacket. Certainly, this is a far cry from having its tail cut off, but at least the establishment appears to be holding its own. It seems likely that it will retain much of its original spirit in its marketing campaigns in the future, and build upon its past success to ensure that it continues to grow.